We’ve put together a variety of e-juice lists over the past few years, but it seems like every time we finish a list, we come across a bunch of tasty new products. There are literally hundreds of e-liquid manufacturers to choose from – each with their own unique flavors and product lines. We’re fortunate to be able to sample hundreds of these flavors each year, so we wanted to suggest some of the newest (and best) e-juice brands for 2018.
To narrow down the options, we tried to stick to juice brands that are widely available around the Web and in retail vape shops. We looked for companies that offer a multitude of well-executed flavors, with exceptional quality and strong reputations. Cost was also a consideration, but if pricing is your primary concern, be sure to check out our list of Budget & Cheap E-Juice Suppliers.
To keep things interesting, we broke down our list of the best e-liquid brands into two main categories – New(er) – and Oldies But Goodies.
TOP PICKS: New(er) E-Juice Brands
Looking for something new? Although many the these e-juice brands were introduced well before 2018, they’re the most recent companies to make the cut for our best e-juice list. Expect this section to be updated regularly:
A UK-based juice supplier that has made quite a name for itself over the past year, Dinner Lady is best known for their complex dessert flavors… and they recently added Tobacco and Fruit / Ice lines as well. Luckily, Dinner Lady e-liquid is widely available across the US (and throughout the world) and they’ve won numerous awards for their outstanding products. We’re normally not fans of tangy citrus flavors, but Lemon Tart is probably the best lemon-flavored e-liquid we’ve tried! Extremely well-balanced, creamy lemon meringue pastry. And their other dessert flavors are just as tasty.
Naked 100 has been around for a few years now and isn’t “new” per se, but they undoubtedly produce some of the best e-juice on the market. Manufactured by The Schwartz E-Liquid, what started out has a handful of delicious fruit flavors has blossomed into several different lines including a variety of candy, cream, tobacco and menthol flavors. We’ve had the pleasure of trying nearly all of their products, with Hawaiian Pog, Lava Flow and Berry Belts being our favorites. If you still haven’t tried Naked 100 e-liquid (one of the most popular brands on the market right now!), you certainly need to give them a shot.
Vaptasia isn’t necessarily a new e-juice company either (they were established in 2014), but over the past 12 months their products have been popping up at growing number of retail vape shops and Internet vaping suppliers. They offer nearly a dozen fruit and dessert-flavored varieties, with Milk Of The Poppy and Killa Custard being the most popular. Both are super tasty, but we prefer Killa Custard Strawberry over the standard version because we’re suckers for strawberry flavors! They have a decent selection of unique and tasty products; Pineapple Express is really good too.
Yami Vapor been earning a lot of praise over the past year and it’s one of the newest e-juice brands to make our cut. Their product line continues to expand and they currently offer about a dozen flavors between their Yami Vapor, Juice Dimension and Chibi Bar lines. Taruto is probably their best e-liquid; a custard filled dessert flavor that definitely lives up to the hype. We’re big fans of fruit flavors, so Icy Trio (strawberry, kiwi, and lychee with cool menthol) is our favorite ADV from Yami. Butter Brew is also a popular option, but since no one on our team is fond butterscotch flavors, our opinion is kind of meaningless.
Another new e-liquid brand with a limited selection of flavors, Jam Monster makes up for their limited quantity with some tasty, well-executed products. As the name suggests, they focus exclusively on jam flavors… all of them combined with buttery toast to provide a smooth and extra flavorful experience. They’re exceptionally accurate, and there’s no doubt that we’ve been impressed by all four. Strawberry and Blueberry are our favorites, and Grape is right up there as well. They recently introduced a Blackberry Jam flavor, but we haven’t had a chance to try that one yet.
The Sauce LA seemed to come out of nowhere last year, quickly making a name for itself because of its exceptional product line and outstanding pricing. We’re hesitant to call it a value brand, but the pricing is hard to beat – especially if you take advantage of their regular deals and discounts. With that being said, some of their flavors are right inline with the best e-juice brands on the market. They have three different lines (The Pier, The Sauce and Awesometown) covering a wide spectrum of flavors. If you like fruity cereal flavors, you have to try Capone. Other standouts include 1922, Caramel Waffle Cappuccino, Open Road and The Sauce. Lots of flavors to choose from, so be sure to give them a shot.
They may not have the largest selection of flavors, but Air Factory definitely has some of the best e-liquid available in the fruit / candy space. Each is super tasty and sweet, although Blue Raspberry and Strawberry Kiwi are our overall favorites. Mystery is an excellent blended fruit candy, and Wild Apple is a well-executed apple taffy. We would definitely suggest that you try them all so you can decide for yourself. They come in reasonably priced 100ml bottles and most vendors have full samplers available for a discount. As fa as we know, they’re supposed to have a new “Treat Factory” line coming out that focuses on dessert flavors.
Mad Hatter is another established e-liquid brand that seems to be constantly innovating. Their “I Love” line has grown from just a few dessert flavors, to over a half dozen unique and tasty options. I Love Donuts was the first to gain mass appeal, followed by I Love Cookies, Taffy and even Popcorn. Not sure how we feel about the popcorn flavor, but their newest creations – I Love Candy in Blue Raspberry, Rainbow and Watermelon – are definitely up our alley! A nice selection of premium flavors… Mad Hatter continues to produce some of the best e-juice on the market.
We haven’t been huge fans of Vapor Fi e-liquid in the past (mediocre at best!), but they’ve definitely stepped up their game over the past year. You’ll still find their standard line of average e-juice, but the new Grand Reserve Collection is impressive, and they’ve partnered with Cosmic Fog (another well-established brand known for their premium crafted products) to create several tasty new flavors. One stands out in particular, Strawberry Shortcake Ice Cream, an outstanding strawberry dessert that we’ve re-purchased several times. Very Berry Slushie is also worth a try. A far cry from their mediocre flavors of the past, you might want to consider Vapor Fi again if you’ve written them off as sub par or middle-of-the-road.
Last but not least, you need to give Freeman Vape Juice a try. It’s the newest e-juice to grace our devices, and we’ve been pleasantly surprised with their entire collection. Introduced in late 2017, Freeman is both affordable and well-crafted. They offer nine different choices covering a full spectrum of flavor profiles, so they’re sure to have something that you like. Homecoming (strawberry rice pudding) and Minted (mint chocolate milkshake) are two of our favorites, but most of their flavors are pretty tasty; especially considering the price. They’re running a permanent 2 x 120ml deal for only $24.99 + free shipping!
TOP PICKS: Oldies But Goodies
The following e-juice companies have been around quite a bit longer than most of the suggestions we’ve made so far. These brands are well-established and undoubtedly produce some of the best e-liquid on the market:
A well-established name known for their ultra high-quality, premium products, Five Pawns e-liquid is made in small batches and is widely considered the best e-juice on the market. It’s stocked at a variety of boutique vape shops and has earned a strong reputation among the vaping community. We’re talking about extremely complex and rich varieties, consisting of only the highest-quality ingredients. Castle Long and Grandmaster are our all-time favorites, but they offer a number of unique flavors, each taking months to develop. Not nearly as expensive as it was a few years ago, 60ml bottles now retail for under $30. Our review →
The Milkman is another long-established brand, but they continue to develop new and award winning flavors. They undoubtedly offer some of the best e-liquid around, especially when it comes to creamy dessert flavors… that’s where The Milkman truly shines. They have six cream and milk-based options in their Original line; along with five candy-inspired flavors in the Delight Collection and 3 tobacco blends in the Heritage Line. We’ve tested out most of their products, and if you’re looking for smooth, well-balanced e-liquid with light, creamy undertones… The Milkman is one of the BEST. Now available in 60 and 120ml bottles, it won’t break the bank either.
In the not too distant past, Jimmy The Juice Man’s e-liquid was extremely rare. Made in ultra-small batches, only a few people were fortunate enough to get it. Since then, production has ramped up and it’s much easier to find – and it’s just as unique and tasty. Creme Brulee is probably their most well-known flavor; a smooth creamy blend comprised of custard, dark, burnt sugar and just a hint of banana. Delicious! Shurb is another popular option (creamy rainbow sherbet), but they have eight different varieties and each is rich, complex and full of flavor. Still some of the best e-juice that you’ll find!
Suicide Bunny is another extremely popular and well-established craft e-juice maker; now with an expanded selection of 10 different flavors. Mother’s Milk is by far the most popular, a sweet and creamy strawberry custard blend that’s widely considered one of the best flavors of all-time. They’ve tweaked a few of their flavor profiles over time, which has aggravated some Suicide Bunny’s devoted followers, but they still produce some of the best e-liquid on the market.
Halo is another established name that’s been producing high-quality, premium e-liquid since the early days of vaping. Although they recently expanded their offerings to include a handful fruit and dessert flavors, Halo is best known for their complex, rich and flavorful tobacco and menthol blends. Tribeca (tobacco, caramel, vanilla) has been one of our long-time favorites for years, and they have a variety of creative varieties layered with subtle hints of sweet and spicy. If you love tobacco or menthol flavors – you’ll love Halo! One earliest e-liquid brands that still remains standing. See our full review →
Other Honorable Mentions:
As you’re probably well aware, there are thousands of e-liquid brands to choose from and we’ve only recommended a handful. Here are some other options (both new and old) that just missed the cut for our best e-juice list:
What do you consider the best e-liquid brands for 2018, and what are some of the best e-juice flavors you’ve tried? We’d love to hear your feedback below: