V2 Cigs Review

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When we reviewed it, V2 Cigs was one of the top-selling e-cigarette brands. With a wide variety of styles, a huge assortment of flavors and a full range of accessories, V2 e-cigs suited both casual and serious vapers, and in 2013 V2 was our top pick for performance and value.
Status update (October 2026): This review is from 2013 and describes the products as we tested them then. V2 no longer sells e-cigarettes in the US. Juul Labs bought V2’s parent company, VMR Products, in October 2018, and V2’s US sales ended soon after. No V2 product appears on FDA's list of authorized e-cigarettes, which FDA says are the only e-cigarettes that may be lawfully sold in the United States. Ratings, flavors and features below are from our original review and have not been rechecked.
Vaping is not safe. The CDC says no tobacco products, including e-cigarettes, are safe; e-cigarettes may only benefit adults who smoke if they switch completely.
V2 Cigs Ratings

9
Quality
8.6/10
Performance
9.2/10
Pricing
9.6/10
Selection
8.5/10
Customer Service
9.1/10
More About V2 Cigs
In 2013, V2 Cigs had an outstanding reputation among the vaping community – and we happen to be big fans as well. Known for their excellent performance, superior quality and trouble-free operation, there’s very little to complain about when it comes to V2.
V2 Cigs offers a wide range of color and style choices, including stainless steel, metallic blue or plain black and white batteries. They’ve won the support of thousands of customers with their stylish and unconventional look, but if you’re searching for the most realistic electronic cigarette design, you may need to search elsewhere.
Why V2 Is One of The Best
V2 excels in virtually every area that matters to former smokers. When it comes to performance, in our testing V2 provided the best vapor production and the strongest ‘throat hit’ out of every mini electronic cigarette in it’s class. A drag from a V2 feels just like the real thing, producing a thick cloud of vapor that accurately replicates the look and feel of real tobacco smoke. The smooth, yet powerful hits will satisfy both casual users and moderate to heavy smokers.
In addition to the excellent vaping qualities, V2 Cigs offers a variety of high-quality battery options as well. Choose from automatic or manual batteries, and pick from three different sizes: Shorty, Standard and Long.
The standard battery lasted about as long as a typical e-cigarette battery, and the long battery lasted noticeably longer. Both produced warm, dense vapor, which added to the strong performance.

In late 2013, V2 launched its EX series. EX batteries came in several sleek and attractive designs, offer extended life and include other neat features such as power indicator lights and matching cartridge sleeves. V2 also released EX cartridges, which it said lasted longer, with more consistent vapor and a visible e-liquid level. EX components were sold separately, or a standard kit could be upgraded.
Numerous Nicotine Levels, Flavors and e-Liquids
V2 Cigs offered a full range of nicotine levels, including zero, as well as ten different flavor options. Choose from three tobacco blends (Red, Sahara and Congress), three minty varieties (Menthol, Peppermint and Mint Tea), several sweeter selections (Vanilla, Chocolate, Cherry) and Coffee.
As with most flavor offerings there are some winners and some losers in the bunch, but we’ll leave the ratings to others since flavor preferences are a matter of personal taste.
Overall, V2’s selection is great and the flavor execution is accurate and robust. V2 sold cartridges in small packs and larger bulk packs, and it also sold e-liquids so you can fill blank cartridges, another great money-saving option.
So Where Are They Lacking???
V2 Cigs is at the top of food chain when it comes to smaller, mini-style electronic cigarettes. There’s very little to complain about here, especially considering all the options you have to customize your experience and provide the excellent results you expect from an e-cig. If the vapor production isn’t quite strong enough, you can upgrade to a manual battery.
Not getting enough battery life? Upgrade to the longer 140mm version. There are ten different flavor options, so it’s likely you’ll find a choice that fits. If for whatever reason one of ten V2 flavor options doesn’t suffice, you can always purchase blank cartridges and buy your liquids elsewhere. How can you go wrong???
On top of that, V2 Cigs had excellent customer service by phone, live chat or email. At the time, V2 offered a limited lifetime warranty that required regular cartridge or e-liquid purchases.
One area that may be a deal-breaker for some is the lack of a realistic-looking cigarette design. A white battery paired up with one of the various colored cartridges will provide a more natural appearance, but they still don’t have the fully authentic look of the faux designs offered by other companies. You also won’t find any mid-size or variable voltage models at V2, so if you decide to move beyond the mini cigarette-style products, you’ll have to search elsewhere.
With all other factors considered, for a small, lightweight setup with an edgier, more custom look, V2 was our top choice when we tested it.
Sources
- E-Cigarettes, Vapes and Other ENDS Authorized by the FDA, U.S. Food and Drug Administration
- Juul buys ‘world online leader’ VMR in $75m deal, ECigIntelligence
- Health Effects of Vaping, CDC